The Responsible Association of Retailers is a program managed by TEAM Wellness and prevention, a substance use disorder prevention and treatment organization. Connecting retailers from the alcohol and cannabis industry with prevention and treatment professionals to promote patron safety and limit youth access to substances. Since 2004 the RAR program has expanded to include Larimer County, Boulder County and Weld County and currently serves over 200 retailers.
The Code of Ethics for the alcohol chapter represents a public commitment to prevent underage access to alcohol and high risk drinking behavior. The RAR Code of Ethics continues to serve as the group’s guiding principles today.
As Responsible Cannabis Retailers, members agree to abide by a Code of Ethics for selling cannabis and the products produced from cannabis and/or associated with the use of cannabis.
The Safe Ways Home program is part of the RAR initiative for helping our members be more involved in their effort to be responsible members of the community. Safe Ways Home is a program that puts cards in the establishments and the hands of the member, so that they may offer ways to get home for those individuals who may be too intoxicated or unable to do so. Safe ways home is a program, in cooperation with local transportation businesses, that provides several ways to find a safe ride home or as a means to and from any local. These cards are distributed to every RAR establishment and businesses and are free to all who would like to take them.
Ask your server or bartender if his or her business is a Responsible ASSOCIATION RetailerS (RAR) member for access to the RAR Priority Taxi Line.
The City of Boulder, Boulder County and its communities are the newest member to RAR and the first chapter to join in 2019.
In September of 2004 the Colorado State University and Fort Collins communities felt the tragic death of 19 year old CSU student, Samantha Spady. Samantha Spady died of alcohol poisoning after a night of binge drinking in Fort Collins. Over the course of over 12 hours, Samantha drank large amounts of alcohol at several locations throughout the night. She ended up at a fraternity party in the early morning hours. She was last seen alive at 5:30 AM lying on the couch of a spare room in the fraternity house. Her body was discovered at 6:22 PM that day. Following a thorough investigation into her death, 19 people were cited for providing alcohol to a person under the age of 21. Only 5 of whom were over the age of 21.
In response to this tragic event, the CSU Presidential Task Force on Underage Drinking called together local alcohol retailers, law enforcement and TEAM Wellness & Prevention (formerly Team Ft. Collins) to draft a Retailer Code of Ethics to promote the responsible use and sale of alcohol.
Finding great value in working together, participants decided to formalize the efforts by creating by-laws, an official name, and membership structure. Since it's inception of about 10 members in 2004, RAR has steadily grown into the association it is today, with over 100 members and it continues to gain support throughout Northern Colorado.
RAR was originally known as the Responsible Alcohol Retailers. In late 2015, believing that the founding principles surrounding alcohol sales could be applied to both cannabis, tobacco products, and other age restricted consumable products the RAR name was changed to Responsible Association of Retailers.